Putting an end to "all you can drink offers"

New UK Government proposals mean that the all you can drink promotions could be banned in England and Wales.

We welcome the crackdown on such promotions which can lead to excessive drinking.

The health consequences of binge drinking or regularly drinking over and above the recommended daily limits are serious and severe. The number of deaths in Wales as a result of the abuse of alcohol continues to rise, and doctors report an increase in the number of young people presenting to the NHS with serious illness resulting from alcohol misuse.

We are pleased that the UK Government are taking action, but if they are serious about tackling the UK binge drinking culture, even tougher action is necessary.

There is strong and consistent evidence that an increase in price will reduce consumption, and BMA Cymru believes that this should form a central plank of any strategy to deal with alcohol misuse.